Tip #1: Optimize Your Profile Pic
Before a viewer reads your caption or clicks on any links, they want to see you. Make sure to showcase your best self. Consider using a high-resolution image of your logo if you're a bigger business.
Tip #2: Find Your Focus
By most accounts, your bio should serve as a mission statement.
Tip #3: Be Strategic With Keywords
Your bio could show as a photographer, fashion editor, marketer, etc. Consider what terms users tend to search for and use that to tailor your approach.
Tip #4: Clickability
Did you know that everything in your bio with an "@" is clickable? Use this to your advantage! Create a community through strategic call-to-actions (CTAs). Invite viewers to follow and share hashtags. Moreover, don't be afraid to liven things up with emojis – that's what they're there for!
Tip #5: Set Up Your Highlights
Depending on the nature of your business, Instagram Stories Highlights could be a huge boost to your engagement and potential sales.
Still looking for more information about how to set up your account to optimize for engagement and sales? Book a one-on-one session with us, just press the contact tab.